The Florence, SC-based multi-instrumentalist Alex Melton, known for his renditions of Punk Songs as country influenced songs on YouTube, has announced his new album `Southern Charm`. The record, which is out 23rd January 2023, is Alex's debut album on label Pure Noise Records. Today Alex has also released new song and video off of the album, a cover of Luke Combs `Beer Never Broke My Heart'. Speaking about the single Alex said `This song has such a distinct and captivating attitude - one that I felt was important to keep in my treatment. The character in this song has been through some stuff, but he describes his life's hardships with this flippant air - that's just how it is sometimes, you know? We take it on the chin and move forward. It's a simple song about enjoying the simple things, but its message, delivered with a wink, is so alluring and cleverly delivered that you can't help but nod along in agreement. That attitude carries through my arrangement in the fast paced drumming and intricate guitar work in the verses, culminating in a huge harmony-filled chorus with plenty of riffs to go around. The spirit and intention of the original song shines through our updated production in a beautiful way.'